Rare: Barbie In-Store Display View-Master Reel from 1960

This rare reel is sought after by both View-Master and Barbie collectors!

This week, I wanted to share some information about another rare reel that only die-hard View-Master (and die-hard Barbie) collectors seem to know about. And it’s one I very recently acquired.

Way back in 1960, in an effort to promote their newly-released Barbie doll fashions, Mattel created countertop displays using View-Master’s custom (or commercial)…